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Travel Local Mobile Search & Display Ad Metrics [CHART]

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A Q1 2012 report by mobile-local ad network xAd found that almost half of all local travel searches completed on a mobile device in the US were related to transportation. Travel agencies accounted for another 25% of searches, tours and attractions constituted 14% of searches and 12% of searches related to lodging and resorts.

xAd also examined mobile-local search data in the three subcategories of hotels and lodging, car rentals and airlines, finding relatively high clickthrough rates for all. The CTR for ads shown after an airline search was an impressive 17.8%, followed by 17% for car rental searches and nearly 10% for hotel and lodging searches. Read the rest at eMarketing.