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National Brands That Use ROI For National vs. Local Ad Campaigns [CHART]

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easuring brand impact locally remains a challenge: 25% of advertisers in North America reported an inability to track ROI at the local level. Though the majority were able to track their local efforts, 58% of national brands nonetheless neglected to calculate the ROI of their local programs, a decision that may hamper their ability to further justify and grow local investment. Read the rest at eMarketer.