Archive for May 29, 2012

Mobile Subscriptions In Latin America [CHART]

via emarketer.com According to the February 2012 GSM Association and A. T. Kearney report “Latin American Mobile Observatory: Driving Economic and Social Development through Mobile Broadband,” based on Wireless Intelligence, mobile subscription penetration in Mexico reached 87% in 2011. In the same period, the penetration rates in Chile, Argentina and Brazil were 139%, 135% and…

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Top 5 Mobile States In Mexico [CHART]

via emarketer.com According to data from Comisión Federal de Telecomunicaciones (COFETEL), there were 94.6 million mobile connections in Mexico in Q4 2011. And 42.6 million of them were in just four states plus the Federal District, representing nearly half of all mobile connections in the country. Read the rest at eMarketer. 0.0 00

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Brand Recommendation Frequency [CHART]

via emarketer.com In January 2012, Zuberance polled that group and found that, in the US, 38% made a recommendation about once a month, and 12% said they did so several times a week. What’s more, 70% recommended at least five products or services a year, and 16% recommended at least 15 products or services during…

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Brand Advocate Motivations [CHART]

via emarketer.com Brand advocates are consumers who support specific brands and use in-person and online conversations to share their opinions, recommendations and thoughts about a company’s products and services. And brand advocacy is becoming a critical part of the social media marketing mix. Read the rest at eMarketer. 0.0 00

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Mobile Local Search & Display Secondary Actions [CHART]

via emarketer.com The leading secondary action—the user’s next action after an initial click—for both car rental and airline searches was the placement of a phone call to a business, at 73% and 89%, respectively. For hotel searches, more than three-quarters of secondary actions consisted of looking at maps and getting directions. Read the rest at…

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Canadian Computer, Smart Phone & Tablet Behavior [CHART]

via emarketer.com Smartphones, which eMarketer expects to be in the hands of more than 50% of mobile phone users in Canada in 2013, are increasingly factoring into the web’s growing influence. According to the survey conducted by market research agency Vision Critical, among internet users who owned a smartphone, 74% of respondents used their device…

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Travel Local Mobile Search & Display Ad Metrics [CHART]

via emarketer.com A Q1 2012 report by mobile-local ad network xAd found that almost half of all local travel searches completed on a mobile device in the US were related to transportation. Travel agencies accounted for another 25% of searches, tours and attractions constituted 14% of searches and 12% of searches related to lodging and…

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Expected ROI From National Marketing Campaigns [CHART]

via emarketer.com Though brands might allocate less to local advertising—and many may not bother tracking—they still expect those dollars to do more: 37% expected their local ROI to be higher than their national, and 44% expected similar ROI from both. Only 19% expected their national marketing to produce greater ROI than their local marketing. Of…

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National Brands’ Local Marketing Budgets [CHART]

via emarketer.com Findings released in May from local marketing automation provider Balihoo showed the vast majority of national brands (88%) in North America were investing some portion of their budget in local marketing. Brands were polarized in their levels of investment: 29% allocated between 1-5% of their overall marketing budget to local initiatives, but a…

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