Monthly Average Grocery Spend, 2007-2011 [CHART]

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Grocers and consumer-packaged goods (CPG) manufacturers are still figuring out how to navigate the post-recession economy, but consumers have it down: They are finding any way they can to maximize their monthly spend, according to new research sponsored by MaxPoint Interactive and conducted by BIGInsight.

Surprisingly, the average monthly spend on groceries has steadily increased among the general population from pre- to post recession. As the report (entitled, “Reaching Today’s Cost-Conscious Consumer”) reveals, the average monthly spend on groceries has steadily increased among the general population from pre- to post-recession.While spending continues to climb, nearly three in four respondents have made changes to their grocery shopping habits within the last year, becoming more cost-conscious before and during their trips. Read the rest at Marketing Charts.