devicemix-q1-2012_585.jpgNon-phone mobile devices such as tablets accounted for 20% of mobile marketing impressions during the first quarter of 2012, compared to 15% in Q1 of 2011, according to a report by Millennial Media. The independent mobile platform provider measured impressions across its own platform, garnering data about the top 20 mobile phones, top 10 mobile device manufacturers, leading mobile device operating systems and top mobile app categories ranked by impressions.
Smartphones are the device to beat, with 73% of the impressions in Q1.The category stayed fairly flat from Q4 2011 to Q1 2012 (likely owing to the surge of Kindle Fire and iPad sales around Christmas). Still, over the course of a year, smartphone impressions jumped from 62% in Q1 2011 to 73% in Q1 2012. A second key influence is the decline of the feature phone, which dropped from 23% of impressions in Q1 2011 to 7% in 2012. Read the rest at Marketing Charts.