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German Media Consumption [CHART]


According to BITKOM, the Federal Association for Information Technology, Telecommunications and New Media in Germany, traditional media still has a long reach in the country. In March 2012, 99% of the population ages 14 and older watched TV, followed by usage of radio, magazines and newspapers at 94% penetration each. However, the internet was not far behind, with more than three-quarters of consumers in the country using it during the month. Read the rest at eMarketer