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Chinese Planned Digital Media Spend, 2012 [CHART]


Marketers in China are especially bullish about online video and social media, including weibo microblogs and social networks. According to the report, 23% of the marketers surveyed expected to devote most of the increased spending to online video in 2012, followed by 20% to weibo microblogs and 16% to social networks. Read the rest at eMarketer.