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Chinese Digital Media Bugets, 2011 & 2012 [CHART]


The picture for advertising in China is a rosy one, and online spending’s story is most positive of all. eMarketer estimates that online ad spending increased 43.2% in 2011, and forecasts another increase of 39% in 2012, driven by strong growth in both internet penetration and online activities such as online video, social media and search. Read the rest at eMarketer.