Archive for May 24, 2012

German Facebook User Demographics [CHART]

via emarketer.com Socialbakers.com, an analytics firm that reports data directly from Facebook’s API, estimated Facebook users in Germany at 23.2 million in April 2012, but this may have included duplicate accounts. The firm found that users in Germany skew slightly more female, and that most users were between 18 to 34 years old. Read the…

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German Media Consumption [CHART]

via emarketer.com According to BITKOM, the Federal Association for Information Technology, Telecommunications and New Media in Germany, traditional media still has a long reach in the country. In March 2012, 99% of the population ages 14 and older watched TV, followed by usage of radio, magazines and newspapers at 94% penetration each. However, the internet…

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Global Social Vide Ad Views By Industry [CHART]

via emarketer.com The automotive industry, a big spender on offline commercials (including those Super Bowl ads), saw the most social video views during the first part of this year, followed by those video ads related to community and activism at a fairly distant second. Read the rest at eMarketer. 0.0 00

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Global Social Video Ad Views, Q1 2011-Q1 2012 [CHART]

via emarketer.com According to data released in April from social video measurement firm Visible Measures, views of social video ads served to English-speaking audiences increased to almost 1.33 billion in Q1 of this year, a 78% rise over Q4 2011. The measurement company noted that Q1 is typically a busy time of year for video…

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Top Brands’ Google+ Fan Engagement By Industry [CHART]

via emarketer.com Simply Measured also tracks which industries are performing well on Google+ and as of May 2012, nearly 2.7 million people had put an automotive brand in their Circles, pushing automotive ahead of electronics as the most popular industry. In February, electronics and beverages were the top two industries based on the same metric.…

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Top Brand Adoption Of Google+, Dec 2011-May 2012 [CHART]

via emarketer.com In May, Simply Measured released its report tracking brand page adoption and engagement by looking at the pages for Interbrand’s Top 100 companies—64 of which have verified pages on Google+. Additionally, more consumers are adding these companies to their Circles. As of May 7, 2012, at least 5,000 people had added 35% of…

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Chinese Planned Digital Media Spend, 2012 [CHART]

via emarketer.com Marketers in China are especially bullish about online video and social media, including weibo microblogs and social networks. According to the report, 23% of the marketers surveyed expected to devote most of the increased spending to online video in 2012, followed by 20% to weibo microblogs and 16% to social networks. Read the…

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Chinese Digital Media Bugets, 2011 & 2012 [CHART]

via emarketer.com The picture for advertising in China is a rosy one, and online spending’s story is most positive of all. eMarketer estimates that online ad spending increased 43.2% in 2011, and forecasts another increase of 39% in 2012, driven by strong growth in both internet penetration and online activities such as online video, social…

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Facebook Advertiser Goals [CHART]

via emarketer.com there’s a discrepancy between marketer intent and user interest—according to a March 2012 poll by social media education company Social Fresh, 61% of US Facebook advertisers used ads for awareness purposes. Yet a hefty 44% expected them to generate conversions. Read the rest at eMarketer. 0.0 00

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Facebook Ad Click Frequency [CHART]

via emarketer.com Facebook users are disinclined to spend much time with Facebook ads. According to a May 2012 poll by the Associated Press (AP) and CNBC, 83% of Facebook users in the US hardly ever or never clicked on online ads or sponsored content when using Facebook. Read the rest at eMarketer. 0.0 00

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