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Archive for May 20, 2012

Free vs. Paid Content by Category [CHART]

via Entertainment-focused content such as movies, music and magazines were purchased by the greatest number of US digital media professionals. In fact, 47% of respondents paid for movies, 36% for digital magazine access and 35% for music. In contrast, just 13% paid for news and newspapers, a likely byproduct of widespread access to free…

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Attitudes Toward Paywalls Among Digital Pros [CHART]

via Though paywalls scared away over half of all respondents, the data showed just 25% of US digital media professionals developed a negative brand perception after encountering this type of barrier to entry. That number surely depends on where in the site experience a user encounters a paywall. The vast majority of respondents (90%)…

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Reactions To Paywalls [CHART]

via Though just over half of US digital media professionals (52%) said they immediately leave a site after encountering a paywall, a significant portion (42%) took the time to research pricing and make a purchase decision, signifying a solid opportunity for publishers to convert casual visitors into paying customers. Read the rest at eMarketer.

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Freemium Categories [CHART]

via A new study conducted by iYogi Insights, the research division of the on-demand remote tech support services provider, reveals that 42% of consumers subscribe to new products and services after experiencing them for free. Based on a survey of more than 2,000 iYogi customers, the research reveals that a Freemium offering is an…

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