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Asian American Attitudes Toward The Internet [CHART]


Given US Asians’ high involvement with the internet and with mobile, it is not surprising that they also have taken to the mobile internet in above-average numbers. eMarketer estimated in April that 45.1% will be mobile internet users this year (vs. 38.5% of the general population), and it forecasts a rise to 63.0% in 2016 (vs. 60.5%). Mobile usage of video is one of the attractions, to judge by Nielsen data for Q3 2011. Among mobile subscribers, Asians averaged 5 hours 47 minutes per month watching mobile video, vs. 3 hours 37 minutes for their white counterparts. Read the rest at eMarketer.