Research has also found that the conversations taking place on social networks are leading viewers to new shows. According to a January 2012 poll of US heads of TV households conducted by marketing research company Horowitz Associates, 19% of respondents had begun watching a show after reading about it on a social network or blog. Viewers also headed online to find out additional information about shows and content. Twenty-three percent of those polled said they had visited a website or used an app that provided more content about a show, while 39% had used the internet to search for more information about something they saw on television. Read the rest at eMarketer.