Archive for May 18, 2012
Social TV Activities [TABLE]
via emarketer.com Research has also found that the conversations taking place on social networks are leading viewers to new shows. According to a January 2012 poll of US heads of TV households conducted by marketing research company Horowitz Associates, 19% of respondents had begun watching a show after reading about it on a social network…
Read MoreRetail Text Alert Interest, 2009-2012 [TABLE]
via emarketer.com The number of shoppers interested in receiving promotional texts has also climbed in recent years. As of February 2012, 31% of US mobile phone owners who did not already receive SMS message-based marketing said they were at least somewhat interested in such messages. And 10% said they were extremely interested in SMS messages.…
Read MoreImportance Of mCommerce To Mobile Owners, May 2010 & Feb 2012 [TABLE]
via emarketer.com Overall, US consumers are steadily embracing the idea of making purchases on their mobile phones. The survey found that the percentage of people who thought it was at least somewhat important to be able to make a purchase on their mobile phone had climbed to 38% in 2012, compared with 30% in 2010.…
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