Archive for May 16, 2012

At-Home Device Use For Purchases [CHART]

via marketingcharts.com inmobi-at-home-devices-purchasefunnel-may2012.jpgThe proportions of tablet and laptop owners using their devices at home at different stages in the purchase path are almost on par, according to a report released in May 2012 by InMobi and Mobext. Basing their findings on research conducted from January to April 2012 across 8,400 panelists in 5 markets (India,…

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Grocery Shoppers’ In-Store Purchase Decisions [CHART]

via marketingcharts.com Grocery shoppers are making an increasingly large number of their purchase decisions in-store, according to research findings released in May 2012 by The Point of Purchase Advertising International (POPAI). Breaking down purchases into 4 categories – Specifically Planned, Generally Planned, Substitutes, and Unplanned – the trade association calculated the in-store decision rate by…

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Local vs. National Social Media Ad Spending, 2011-2016 [CHART]

via marketingcharts.com Breaking down the forecast into local vs. national spend, BIA/Kelsey predicts that the local segment of US social media advertising revenues will grow from $840 million in 2011 to $1.2 billion this year, representing a 43% increase. This means that this year, the local segment will hold 25% share of total social media…

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Social Media Ad Spending, 2011-2016 [CHART]

via marketingcharts.com US social media advertising revenues will increase from $3.8 billion in 2011 to $4.8 billion this year, and then more than double to $9.8 billion in 2016, details BIA/Kelsey in a May 2012 forecast. Defining social media advertising as money spent on advertising formats across social networks, the company predicts that display, which…

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QR Code Scanning By Store Type [CHART]

via marketingcharts.com For US smartphone owners who report using their devices while shopping in-store (”smartphone shoppers”), the degree to which they engage in various activities differs by the type of store they are in, says Nielsen in May 2012 survey results. For example, 57% have scanned a QR code for product details while in an…

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Facebook Ad Metrics In Spain By Gender, 2011 [TABLE]

via emarketer.com Even though users in Spain are evenly split by gender, men garnered more revenue on a per-click basis than women. According to April 2012 data from AdParlor, a Facebook ad campaign manager, in Q4 2011 cost per click for men was $0.29 while women commanded $0.21. Read the rest at eMarketer. Rate this…

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Spanish Facebook User Demographics [CHART]

via emarketer.com In February 2012, eMarketer estimated that the number of Facebook users in Spain grew nearly 50% in 2011 to 12.8 million. This year, the site’s 14.9 million users will account for just over 85% of all social networkers and half of all internet users in the country. According to April data from social…

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Worldwide Tablet Sales, by OS – 2011-2016 [CHART]

via emarketer.com Much of the reason for that increased usage is increased sales: Tablet sales worldwide are expected to nearly double in 2012, then increase by 50% between 2012 and 2013, and double again between 2013 and 2016, according to Gartner’s “Forecast: Media Tablets by Operating System Worldwide, 2010-2016, 1Q12 Update,” released in April 2012.…

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Passenger Tablet Use By Transportation Mode [CHART]

via emarketer.com The data shows that travelers are increasingly abandoning simple, audio-oriented activities in favor of devices with LCD screens that allow for surfing the web, watching movies, listening to music and reading books. Over the past two years, audio usage fell from 9.1% of passengers on commercial flights to 5.2%. Tablets, in particular, account…

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Mobile Search Ad Spending, Jan-Dec 2011 [CHART]

via emarketer.com According to March 2012 data from online advertising management platform Marin Software, paid search spends share of US mobile advertising continues to climb. In January 2011, paid search accounted for 3.4% of US mobile ad spending. By December 2011, that share rose to 8.7%. Read the rest at eMarketer. Rate this post

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