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2011 TV Ad Spending [CHART]


TV ad spend hit $71.8 billion in 2011, representing a 4.5% increase from $68.7 billion in 2010, and 12.7% growth from $63.7 billion in 2009, according to a May 2012 report from Nielsen. Spot TV claimed the largest share of spend, at 32%, while cable TV grew 5.4% year-over-year and network TV declined 0.5% to move them into a virtual spending tie ($21 billion and $21.1 billion, respectively). Spanish language network TV and Spanish language cable TV grew 24% and 16%, respectively, combining to hold almost 6% of total TV spending. The remaining 3.3% share was held by syndicated TV.

A recent Kantar Media report shows different TV spending figures for 2011, but some of the same patterns. For instance, that report indicated that network TV spending decreased by 2% year-over-year, while cable rose 7.7%. In addition, the Kantar Media data showed Spanish language TV spending growing, although by a more modest 8.3% than the Nielsen estimate. Read the rest at Marketing Charts.