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Archive for May 13, 2012

Smart Phone Messaging Preferences [CHART]

via marketingcharts.com Despite having the ability to access different over the top (OTT) and instant messaging (IM) services on their devices, SMS is still the clear leader among smartphone owners when it comes to messaging, finds Acision in May 2012 survey results. 91% of the smartphone owners responding to the survey said they actively use…

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Retail eCommerce Spending, Q1 2007-Q1 2012 [CHART]

via marketingcharts.com US online retail (non-travel) spending reached $44.3 billion during Q1 2012, representing a 17% increase from $38 billion in Q1 2011, according to estimates from comScore. This marks the 10th consecutive quarter of positive year-over-year growth and 6th consecutive quarter of double-digit growth rates. The 17% year-over-year growth rate is also the largest…

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Mobile Finance Users By Generation [CHART]

via marketingcharts.com Consumers who engage with finance content and ads on their mobile devices (”mobile finance users”) are disproportionately young and male, and place a high value on brands, finds Millennial Media [download page] in a May 2012 study conducted in partnership with comScore. While 25-34-year-olds make up only 17% of the mobile audience, they…

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Global Crowdfunding Growth, 2009-2012 [CHART]

via marketingcharts.com Crowdfunding platforms (CFPs) raised $1.47 billion in 2011, up 72% from $854 million in 2010, and almost tripling the $530 million raised in 2009, finds massolution in a May 2012 report. The study predicts worldwide funding volume to almost double this year to $2.8 billion, driven by a 300% growth in equity-based (for…

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2011 TV Ad Spending [CHART]

via marketingcharts.com TV ad spend hit $71.8 billion in 2011, representing a 4.5% increase from $68.7 billion in 2010, and 12.7% growth from $63.7 billion in 2009, according to a May 2012 report from Nielsen. Spot TV claimed the largest share of spend, at 32%, while cable TV grew 5.4% year-over-year and network TV declined…

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Current Digital Marketing Capabilities for Marketers, Agencies & Publishers [CHART]

via marketingcharts.com Most marketers are not yet confident in their ability to execute complex digital marketing programs, details PulsePoint [download page] in May 2012 survey results. The study found that a multi-channel approach (referring to marketing programs using 2 or more channels) was the most commonly identified capability, at 65% of marketers, with just one-quarter…

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