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Where People Use Their Tablets Outside The Home [CHART]


Outside the home, tablet owners were most likely to use their devices while waiting at an airport, or in an airplane. Meanwhile, a low percentage of respondents (36%) used their devices in a store, suggesting that tablets do not have the same mobile shopping draw as smartphones. In-store shoppers are more likely turning to smaller smartphones to check prices and browse product reviews. But recent research has shown that consumers are taking advantage of tablets’ larger screen sizes to research products before arriving at a brick-and-mortar location. Read the rest at eMarketer.