Top Grocery Store Technologies [CHART]

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While online sales make up only a tiny fraction of total grocery sales, a significant subset of grocery shoppers are using online and mobile tools as part of the shopping process. Grocery shoppers are familiar with and rely on a range of technologies to help them research products, find the best value and plan meals. An Empathica survey covering technologies, in-store and out, found that more than half of consumers valued an “easy-to-use” website, and nearly as many said they were interested in offers sent to email or mobile phones. Read the rest at eMarketer.