Skip to content

Brazilian Online Buyers, 2001-2011 [CHART]


The future of ecommerce in Brazil is looking bright. According to the March 2012 “WebShoppers” report from e-bit, a leading ecommerce data provider in Brazil, the number of online buyers in the country reached 31.9 million in 2011, an increase of nearly 9 million over 2010. The firm reported that 2011’s growth was due mostly to a surge in middle-class buyers, who made up 61% of all first-time buyers that year. Read the rest at eMarketer.