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Average North American Ad Revenues Per User [CHART]


According to GroupM, US users will spend just slightly more than their counterparts in Canada this year on ecommerce (a difference of $33), the firm expects advertisers to spend an average of $60 more per user to target US consumers in 2012. Compared to 2011, the US average ad spending per user is expected to rise 7.4% to $174; Canada will see a 4.6% increase in ad spending per user to $114. Read the rest at eMarketer.