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Small Business Owners Attitudes Toward Marketing Targeted At Them [CHART]


In March 2012, marketing agency Cargo and Inc. Magazine found the majority (52%) of US small-business owners felt companies did not market to them effectively. Along similar lines, 45% said companies made little effort to understand their business and 43% said B2B marketers did not understand their individual needs as small-business owners. Read the rest at eMaketer.