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How People Spend Time Away From Home & Work [CHART]

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Time spent at retail locations such as a grocery store, other store, or mall, accounts for 13% of US adults’ time away from home and the workplace, finds the Outdoor Advertising Assocation of America in a May 2012 report. Using 1,000 smartphones diaries to capture behavioral data every 30 minutes over 10 days, the study found that travel dominates away from home experiences, at 62% share of time spent. Food service (10%), outside (10%), gym (2%), and public transport (2%) made up the remainder of adults’ time spent away from home or work. Read the rest at Marketing Charts.