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Mexican Media Consumption In Mexico, 2006-2012 [CHART]


The April 2012 GroupM report “Interaction 2012” offers a hint of what may be the next up-and-coming entertainment trend in Mexico. According to the report, the hours spent by adults with radio (2.57) lost ground to online (3.45) in 2011. And the gap is expected to widen in 2012. This trend could be a signal of a definitive shift toward online music downloads and streaming. Growing adoption of mobile devices with internet capabilities is likely to bolster this trend. Read the rest at eMarketer.