Archive for May 6, 2012

Video Consumption, By Generation [CHART]

via emarketer.com For men, digital media is helping bring them closer to women in their consumption of video content. According to the Q3 2011 edition of Nielsen’s “State of the Media” report, women ages 18 to 49 watched about 10 hours more traditional television per month than men the same age, and older women watched…

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LinkedIn Kicks Twitter & Facebook For B2B Conversions [CHART]

via marketingprofs.com In a study of 3,128 HubSpot B2B customers in 2011, LinkedIn generated a visitor-to-lead conversion rate of 2.60%, on average. That’s four times higher than the average visitor-to-lead rate for Twitter (0.67%) and seven times higher than the average rate for Facebook (0.39%). Read the rest at MarketingProfs. Rate this post

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Social Overtakes Search In Spending [CHART]

via mediapost.com Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 source of digital media planning and buying, according to the latest edition of a quarterly survey of U.S. advertising agencies. The survey, conducted by Strata, the agency media software and processing firm owned by Comcast, found…

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Social Media & Customer Service [CHART]

via marketingcharts.com Consumers who have used social media for customer service are more engaged and vocal in speaking about their experiences than the general population, says American Express in May 2012 survey results. This can play to companies’ benefits, but also to their detriment. For example, while these consumers are willing to spend 21% more…

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Attitudes Toward Store Brands [CHART]

via marketingcharts.com A significant proportion of US consumers believe that store brands are equal to or even better than national brands in several key areas, including ones traditionally seen as national brand differentiators, finds Ipsos in May 2012 survey results. For example, while a somewhat unsurprising 9 in 10 said that store brands compare equally…

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Video Viewing Mediums [CHART]

via marketingcharts.com TV remains the most popular medium for watching video content, but the number of Americans watching video on the internet and their mobile phones has grown considerably, finds Nielsen [download page] in a May 2012 report. In fact while the number of Americans watching TV dipped by about 4 million from Q1 to…

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Social Login Market [CHART]

via marketingcharts.com Facebook (45%) was the #1 option in Q1 2012 for social logins among online users who opted to use a social network identity to speed up registration on sites across the web, according to May 2012 analysis from Janrain. Data from the analysis indicates that 31% of users turned to their Google accounts…

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Technographics Of Romney & Obama Supporters, By Generation [CHART]

via marketingcharts.com President Barack Obama and Republican candidate Mitt Romney show varying audience patterns when comparing the composition of their website and social media visitors, finds comScore [download page] in an April 2012 report. President Obama’s website visitors skew older in general than his social media site visitors, with 57% of the former group aged…

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Mexican Media Consumption In Mexico, 2006-2012 [CHART]

via emarketer.com The April 2012 GroupM report “Interaction 2012” offers a hint of what may be the next up-and-coming entertainment trend in Mexico. According to the report, the hours spent by adults with radio (2.57) lost ground to online (3.45) in 2011. And the gap is expected to widen in 2012. This trend could be…

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