Reach Comparison: TV & Online Video Ads vs. Only TV Ads [CHART]


Measuring and marrying TV and online video has benefits in terms of reach, as well, according to a September 2011 study by video ad network YuMe and Nielsen. The study found that with TV ads only, campaigns had 50% reach. When combined with online video advertising, however, the campaigns reached 57% of consumers, a gain of 14%. Read the rest at eMarketer.