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Archive for May 4, 2012

Reach Comparison: TV & Online Video Ads vs. Only TV Ads [CHART]

via Measuring and marrying TV and online video has benefits in terms of reach, as well, according to a September 2011 study by video ad network YuMe and Nielsen. The study found that with TV ads only, campaigns had 50% reach. When combined with online video advertising, however, the campaigns reached 57% of consumers,…

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Video Marketing For Brand Engagement [CHART]

via When surveyed this year, 73% of respondents said brand engagement was their primary video campaign metric. This was up from 68% in 2011 and just 18% in 2010. Brand lift and clickthroughs were still being talked about, but seem to be less essential in determining campaign effectiveness. Read the rest at eMarketer.

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Marketers Align Online Video With TV Campaigns [CHART]

via About half of brand advertisers and agencies polled in North America believed that, out of the major advertising channels, the one most appropriate to align with online video was TV. Forty percent, though, said online video should be more aligned with display advertising, and 11% said “neither.” Read the rest at eMarketer.

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