Skip to content

Mobile Content Use [CHART]


During the three-month average ending March 2012, 50% of US mobile subscribers used downloaded applications on their mobile device, up about 5% from 47.6% during the three-month average ending December 2011, according to comScore Mobile Metrix data. For the period, downloaded applications extended their lead in penetration over browsers, which were used by 49.3% of subscribers (up close to 5% from 47.5%). Texting remained the most common activity, used by 74.3% of US mobile subscribers, unchanged from the previous 3-month period.

According to an April 2012 report from Flurry, daily smartphone app consumption rose from an average of 68 minutes in Q1 2011 to 77 minutes in Q1 2012. Read the rest at Marketing Charts.