Marketers Attitudes Toward Online Video Ads vs TV Ads [CHART]

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In Q1 2012, when asked how they viewed online video ads vs. TV ads, 62% told DIGIDAY and Adap.TV they viewed online video as a direct complement to TV, while only 10% said it was a replacement for TV. The number of people who viewed online video as a direct complement to TV was up 6 percentage points from 2011—perhaps indicating that more marketers are becoming comfortable with online video as part of the paid marketing mix. Read the rest at eMarketer.