Italians have long loved their SIM-card-based mobile devices. eMarketer estimates that there have been approximately 1.5 mobile phone subscriptions per person in the country since 2009. But as a result of high penetration, growth has stagnated—total mobile connections in the country is holding steady in the low 90 million range, far above Italy’s total population.
Actual user numbers are quite a bit lower, however. According to December 2011 data from Audiweb, an Italian research firm that partners with Nielsen, mobile phone owners numbered 43.5 million that month, or 90.5% of the country’s 11- to 74-year-old population. Read the rest at eMarketer.