Skip to content

Weekly Shopping Chores, By Gender/Generation [CHART]


The leading source of disruption may be obvious: sales or promotions, cited by 66% of shoppers in a January 2012 Integer Group and M/A/R/C Research survey. Coupons followed at 30%, while the next most popular reason shoppers buy items they did not intend to purchase beforehand provides insight into a different type of trigger: Twenty-three percent added a nonessential, on-the-spot item to pamper themselves, proving that marketers should never underestimate the sway of an emotional appeal. Read the rest at eMarketer.