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Grocery Shopping List Making Behavior [CHART]


According to Deloitte’s 2011 Annual Pantry Survey, 90% of consumers knew what they were buying ahead of time and 83% knew which brands they wanted to consider purchasing.

In terms of pre-shopping behavior, a February 2012 report by SymphonyIRI found that 70% of consumers made shopping lists, and circulars and coupons had the greatest power over what ended up on the list. And even though online sources were less influential, digital’s role in list-making still grew 29% between Q1 and Q4 2011. Read the rest at eMarketer.