Social Media Penetration In Asia-Pacific Countries [CHART]Rate this post via emarketer.com Research and survey data also concurs with eMarketer’s analysis. According to the “Interconnected World: Communication & Social Networking” report from Ipsos, 83% of internet users surveyed in February 2012 in Indonesia had accessed a social media site once in the past three months. Read […]
Archives for May 3, 2012
Indonesian Social Network Adoption, 2011-2014 [CHART]Rate this post via emarketer.com eMarketer expects social network user growth (51.6%) in Indonesia to outpace the growth of internet users overall, for a total of 52.1 million social network users in 2012. This would rank Indonesia as the second-fastest-growing country of social network users in the world, narrowly beat […]
Indonesian Internet User Growth, 2011-2016 [CHART]Rate this post via emarketer.com After a 40% jump in internet users during 2011, eMarketer predicts internet users in Indonesia will grow 38.6% to reach 59.6 million in 2012, accounting for nearly a quarter of the total population. Read the rest at eMarketer.
Weekly Shopping Chores, By Gender/Generation [CHART]Rate this post via emarketer.com The leading source of disruption may be obvious: sales or promotions, cited by 66% of shoppers in a January 2012 Integer Group and M/A/R/C Research survey. Coupons followed at 30%, while the next most popular reason shoppers buy items they did not intend to purchase […]
Grocery Shopping List Making Behavior [CHART]Rate this post via emarketer.com According to Deloitte’s 2011 Annual Pantry Survey, 90% of consumers knew what they were buying ahead of time and 83% knew which brands they wanted to consider purchasing. In terms of pre-shopping behavior, a February 2012 report by SymphonyIRI found that 70% of consumers made […]
US Smart Phone Gamers, Video Viewers & Music Fans [CHART]Rate this post via emarketer.com The smartphone class is not defined by age, gender, income or race. Instead it is defined by its members’ shared behaviors. Understanding the common behavioral traits that unite the class makes members easy to recognize and underscores the influence this class […]
American Smart Phone Penetration, 2010-2016 [CHART]Rate this post n via emarketer.com eMarketer estimates nearly 116 million Americans will use a smartphone at least monthly by the end of this year, up from 93.1 million in 2011. By 2013, they will represent over half of all mobile phone users, and by 2016, nearly three in five […]