Popup Retail Districts [VIDEO]

You’ve heard of popup stores, right? Companies setting up storefronts that might only be around for a week or a day or even just a couple of hours. It’s a marketing gimmick, a not-so-sublte attempt to gin up consumer excitement over one thing or another.

In Oakland, Calif., they’ve taken it to the next level. A handful of stores have popped up all at the same time — with no plans to close. It’s called a popup hood. And Andrew Stelzer reports, it may be coming soon to a hood near you. Read the rest at Marketplace.

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