Obstacles On Hospitality/Tourism Websites [CHART]

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According to the survey, 30% of those who visited a site to make a booking—but did not complete one—said price was the reason they stopped shopping. But after price, functionality and site design were among the biggest stumbling blocks for prospective customers. iPerceptions found that 12% of those who did not finalize a reservation experienced a booking problem, while 8% gave up after being unable to find the information they sought. Read the rest at eMarketer.