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Archive for May 2, 2012

Popup Retail Districts [VIDEO]

via marketplace.org You’ve heard of popup stores, right? Companies setting up storefronts that might only be around for a week or a day or even just a couple of hours. It’s a marketing gimmick, a not-so-sublte attempt to gin up consumer excitement over one thing or another. In Oakland, Calif., they’ve taken it to the…

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Latin American Facebook Users, 2011-2014 [CHART]

via emarketer.com In February 2012, eMarketer estimated that Facebook users in Latin America, including internet users of any age logging on via any device, will reach 207.3 million in 2014. At that point, they will account for nearly 70% of internet users in the region and more than a third of the total population. Read…

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Time Spent Online By Latin Americans [CHART]

via emarketer.com Internet usage is spreading rapidly in Latin America, and users in several countries are spending more time online than the worldwide average, according to December 2011 research from comScore. Among Latin American populations, internet users in Brazil spent the most time online that month, at 27 hours on average, followed by Mexico and…

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Obstacles On Hospitality/Tourism Websites [CHART]

via emarketer.com According to the survey, 30% of those who visited a site to make a booking—but did not complete one—said price was the reason they stopped shopping. But after price, functionality and site design were among the biggest stumbling blocks for prospective customers. iPerceptions found that 12% of those who did not finalize a…

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Senior Execs’ View Of The Effect Of Social Engagement [CHART]

via emarketer.com The benefits of social media were especially pronounced in a few select areas. Fully 84% of executives polled said that social media campaigns had increased the effectiveness of marketing and sales efforts, while 81% said a social media presence had helped their companies increase market share. Read the rest at eMarketer.

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Senior Execs’ View Of The Value Of Social Media [CHART]

via emarketer.com Companies should use social media to create spaces for consumers to have meaningful conversations with employees and other stakeholders. Almost seven in 10 respondents said they had seen a spike in their sales by letting customers talk about their brands on social media platforms, even if some of that dialogue was negative. This…

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