Popup Retail Districts [VIDEO]Rate this post via marketplace.org You’ve heard of popup stores, right? Companies setting up storefronts that might only be around for a week or a day or even just a couple of hours. It’s a marketing gimmick, a not-so-sublte attempt to gin up consumer excitement over one thing or another. In Oakland, […]
Archives for May 2, 2012
eTextbook Sales Set To Explode [AUDIO]Rate this post Kai Ryssdal discusses the rise of the eTextbook.
Latin American Facebook Users, 2011-2014 [CHART]Rate this post via emarketer.com In February 2012, eMarketer estimated that Facebook users in Latin America, including internet users of any age logging on via any device, will reach 207.3 million in 2014. At that point, they will account for nearly 70% of internet users in the region and more […]
Time Spent Online By Latin Americans [CHART]Rate this post via emarketer.com Internet usage is spreading rapidly in Latin America, and users in several countries are spending more time online than the worldwide average, according to December 2011 research from comScore. Among Latin American populations, internet users in Brazil spent the most time online that month, […]
How People Find Hospitality/Tourism Websites [CHART]Rate this post via emarketer.com The highest percentage of respondents, 28%, said they arrived at a website by typing in a web address. But search was a close second, at 27%. Read the rest at eMarketer.
Reasons People Visit Hospitality/Tourism Websites [CHART]Rate this post via emarketer.com Of those who visited a travel or hospitality site, 26% said they did so to make a reservation. One in five arrived at a site in search of information about hotels, and the same percentage of respondents said they were looking for price information. Read […]
Obstacles On Hospitality/Tourism Websites [CHART]Rate this post via emarketer.com According to the survey, 30% of those who visited a site to make a booking—but did not complete one—said price was the reason they stopped shopping. But after price, functionality and site design were among the biggest stumbling blocks for prospective customers. iPerceptions found that 12% […]
Senior Execs’ View Of The Effect Of Social Engagement [CHART]Rate this post via emarketer.com The benefits of social media were especially pronounced in a few select areas. Fully 84% of executives polled said that social media campaigns had increased the effectiveness of marketing and sales efforts, while 81% said a social media presence had helped […]
Senior Execs’ View Of The Value Of Social Media [CHART]Rate this post via emarketer.com Companies should use social media to create spaces for consumers to have meaningful conversations with employees and other stakeholders. Almost seven in 10 respondents said they had seen a spike in their sales by letting customers talk about their brands on […]