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Consuming Attitudes Toward Overconsumption [CHART]


A high proportion of consumers worldwide feel they are spending too much on unnecessary items and are looking to scale back and live more simply, finds Euro RSCG Worldwide in April 2012 survey results. Young consumers (aged 18-34) in particular seem to believe that they have wasted lots of money on things they don’t really need, with 52% feeling this way, compared to 47% of the 35-54 set and 45% of those aged 55 and over. Half of the youngest group say they are tired of overconsumption (buying/consuming too much) and are looking to scale back, a sentiment shared by 54% of the 35-54-year olds and 57% of those 55 and over. In fact, 4 in 10 of the more than 7,000 consumers surveyed in 19 countries think they would be happier if they owned less. Read the rest at Marketing Charts.