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Attitudes Toward Tablet Shopping [CHART]


Overall, tablets were found to be an ideal device for researching and vetting product purchases. Half of tablet users in the study said they turned to the device to research products prior to a store visit. The same percentage also strongly agreed the tablet was an ideal tool for researching products prior to purchase, and 42% said the better viewing experience on tablets made them want to shop more on this mobile device. Read the rest at Marketing Charts.