Phone Response Time & Brand Preferences [CHART]Rate this post via marketingcharts.com It’s no secret that consumers don’t like to be kept on hold when calling a brand, and data from a May 2012 Ifbyphone survey [pdf] confirms that they have their limits. In fact, roughly 4 in 5 respondents indicated they had either abandoned a […]
Archives for May 2012
2011 Video Ad Interaction Rates, By Site Type [CHART]Rate this post via marketingcharts.com Within the different site categories measured, kids and family led with a 7.87% interaction rate, followed by B2B (6.46%), games (6.21%), and entertainment (5.34%). Automotive sites fared the worst in this metric, with an interaction rate of 2.65%. Kids and family sites […]
2011 Video Ad Completion Rates, By Industry [CHART]Rate this post via marketingcharts.com Consumer goods manufacturers had the most success among various verticals in getting their video ads viewed in 2011, finds a PointRoll study [pdf] released in May 2012. Consumer goods ads were fully completed 48% of the time, and at least halfway completed 64% […]
Top External Factors Affecting Business [TABLE]Rate this post via marketingcharts.com Forget globalization, geopolitics, even the economy. The majority of CEOs believe that the external force that will have the greatest impact on their organizations over the next 3-5 years is technological change, according to an IBM survey [download page] of more than 1700 CEOs globally, […]
Management’s Most Appealing Digital Marketing Functions [CHART]Rate this post via marketingcharts.com Global marketers are getting the green light from management to execute digital marketing campaigns, with 1 in 5 saying they have a mandate and budget, and another 42% saying they have strong interest and active support from line-of-business (LOB) leaders, according to a CMO […]
Cost-Per-Lead For Mobile Political Sign-Up Ads, By Swing State [CHART]Rate this post via emarketer.com Pontiflex, a provider of sign-up ads—including in-app ads that appear on load screens or during other wait periods and ask viewers if they would like to sign up to receive more information from marketers—released information in May indicating that the cost […]
B2B Executives Mobile Research Behavior [CHART]Rate this post via emarketer.com In June 2011, Compete and Google found that 28% of US B2B C-level executives used a mobile phone to research business purchases, compared to 25% of those outside the C-suite. On tablets, those numbers were 21% and 12%, respectively. Read the rest at eMarketer.
Top Three Influential B2B Channels [CHART]Rate this post via emarketer.com According to research from Oracle and Endeca, already in November 2011, nearly one-quarter of B2B ecommerce professionals around the world said the mobile web was one of the most influential touchpoints for their customers. Read the rest at eMarketer.
Mobile Subscriptions In Latin America [CHART]Rate this post via emarketer.com According to the February 2012 GSM Association and A. T. Kearney report “Latin American Mobile Observatory: Driving Economic and Social Development through Mobile Broadband,” based on Wireless Intelligence, mobile subscription penetration in Mexico reached 87% in 2011. In the same period, the penetration rates in […]
Top 5 Mobile States In Mexico [CHART]Rate this post via emarketer.com According to data from Comisión Federal de Telecomunicaciones (COFETEL), there were 94.6 million mobile connections in Mexico in Q4 2011. And 42.6 million of them were in just four states plus the Federal District, representing nearly half of all mobile connections in the country. […]