Worldwide Privacy Concerns, By Generation [CHART]

Media_httpwwwmarketin_keaye

The majority of consumers of all ages across the world feel that people share too much about their personal thoughts and experiences online, with 71% of those 55 and older saying a return to more privacy is needed, and 62% of 35-54-year-olds and 57% of 18-34-year-olds agreeing, according to an Euro RSCG Worldwide study of more than 7,000 consumers in 19 countries. Concern that technology is robbing people of their privacy was relatively aligned across all age groups (between 54-57%), though some of that loss of privacy appears to be self-inflicted: among 18-34-year-olds, many regret having posted personal information (39%) or information about a friend or family member (35%) online. Similarly, around half worry that friends or family will share personal information online about them that they don’t want to be shared. Read the rest at Marketing Charts.

Rate this post