Clothes (53%), books (46%), and DVDs and video games (42%) are the top 3 mobile purchases among American shoppers, reports WorldPay [download page] in an April 2012 study. Clothes (32%) and books (22%) also fared well when looking at overall online spending behavior, though department stores (42%) emerged as the top category within this broader sphere. Compared to the global respondent average of 2.5%, US respondents reported a higher average of online spending via a smartphone, saying they make 3% of their online purchases via the device. Read the rest at Marketing Charts.
Home » eCommerce Marketing Statistics & Trends » Top Mobile Purchases: Clothes, Books, DVDs & Video Games [CHART]