nrf-mothers-day-spending-2007-2012-april2012.jpgTotal US spending related to Mother’s Day (Sunday, May 13, 2012) should reach almost $18.6 billion this year, according to an April 2012 survey from the National Retail Federation (NRF) and BIGinsight. This figure is up 13.8% from $13.1 billion in 2011, and is driven by a more than 8% rise in average per-person spend, from $140.73 to $152.52. Overall, three-quarters of the respondents plan to spend either the same (57.8%) or more (17.1%) on Mother’s Day this year. The story is a little different among online shopping consumers: according to April 2012 PriceGrabber survey results, half of these consumers plan to spend the same amount this year, while those planning to spend less slightly outnumber those planning to spend more (12% vs. 9%). Indeed, 62% of those respondents said they will spend less than $100 on Mother’s Day this year, although that is unchanged from last year (63%). Read the rest at Marketing Charts.
Home » Consumer Behavior Marketing Research » Consumer Spending » Mother’s Day Spending On The Rise [CHART]