Skip to content

Archive for April 30, 2012

Chinese Instant Messaging Services by Market Share [TABLE]

via emarketer.com According to the China Internet Network Information Center (CNNIC), IM ranked second to search in reach among internet users, at 79.4% in June 2011. Mobile IM was even more popular, with nearly 85% of mobile internet users chatting online during December 2011. There are several IM programs available in the country, but online…

Read More

Effectiveness Of Attribution Methods [CHART]

via emarketer.com Moving away from a first- or last-click model, marketers must also look to incorporate metrics beyond standard click counts into their modeling mix to better reflect top-funnel touchpoints like display, where clicks on banner ads often account for less than 1% of all views, and viewthroughs are a more meaningful indicator. Read the…

Read More

Revenue by First-Click vs Last-Click Attribution [CHART]

via emarketer.com First-click and last-click attribution models are easiest to measure, but their use can over- or under-credit an ad format’s influence on conversion activity. For instance, February 2012 data from Adobe measuring revenue per visitor to US websites, broken down by attribution model, showed that search generated 38% more revenue when measured via first-click…

Read More

Attribution Methods By Agencies & Marketers [TABLE]

via emarketer.com Some last-click models factor in both marketing and paid advertising influences, but under the paid search last-click model, only paid ad formats such as search and display are credited. Social media or organic search clicks do not receive credit, which makes it difficult for marketers to justify investment and spend on non-advertising marketing…

Read More

Top Drivers Of Repeat Online Business [CHART]

via marketingcharts.com worldpay-top-drivers-repeat-business-april2012.jpgIt seems that online merchants may not know their customers as well as they think, finds WorldPay [download page] in an April 2012 report. The survey asked more than 19,000 global online shoppers what it takes to bring them back to a site for a repeat purchase, and compared the responses to those…

Read More

Global Consumers’ Tech/Information Concerns [CHART]

via marketingcharts.com Data from Euro RSCG Worldwide’s “This Digital Life” indicates that a majority of consumers around the world are concerned about technology overload, with women 15% more likely than men to report this concern (60% vs. 52%), and mainstream consumers almost 8% more likely than prosumers to be concerned (56% vs. 52%). 55% of…

Read More

Consumers Worldwide Concerned About Tech Addiction [CHART]

via marketingcharts.com Many consumers worldwide worry that technology is overtaking their lives, finds Euro RSCG Worldwide in an April 2012 report. Dividing the more than 7,000 respondents from 19 countries up into prosumers (leading-edge consumers who are an indicator of what the mainstream will soon be doing and thinking) and mainstream consumers (84% of the…

Read More

Mother’s Day Spending On The Rise [CHART]

via marketingcharts.com nrf-mothers-day-spending-2007-2012-april2012.jpgTotal US spending related to Mother’s Day (Sunday, May 13, 2012) should reach almost $18.6 billion this year, according to an April 2012 survey from the National Retail Federation (NRF) and BIGinsight. This figure is up 13.8% from $13.1 billion in 2011, and is driven by a more than 8% rise in average…

Read More

Top Mobile Purchases: Clothes, Books, DVDs & Video Games [CHART]

via marketingcharts.com Clothes (53%), books (46%), and DVDs and video games (42%) are the top 3 mobile purchases among American shoppers, reports WorldPay [download page] in an April 2012 study. Clothes (32%) and books (22%) also fared well when looking at overall online spending behavior, though department stores (42%) emerged as the top category within…

Read More

Millennials & Privacy [CHART]

via marketingcharts.com Data from Euro RSCG Worldwide’s “This Digital Life” indicates that a high proportion of global consumers worry about the privacy habits of Millennials. In fact, 61% of those aged over 55 worry about the impact digital technology and social media are having on young people, with 57% of 35-54-year-olds and 53% of 18-34-year-olds…

Read More