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TV vs. Social Networking Preference, By International Region [CHART]


Social networks may be spreading like wildfire (with Facebook now reporting 900 million monthly users), but they don’t hold a candle to TV in many parts of the world, reports Ipsos in April 2012 survey results. In fact, almost 3 in 5 global consumers say they would pass on social networks if staying online meant they could no longer watch TV. Interestingly, the proportions preferring TV were highest in Western, developed markets such as Australia (75%), France (76%), the UK (77%), and the US (74%), and lowest in emerging markets such as Brazil (39%), China (35%), and Turkey (39%). Regionally, North America shows the strongest preference for TV (73%), while the Middle East and Africa displays the lowest (46%). Read the rest at Marketing Charts.