Share Of Disposable Income Spent Online By Country [CHART]


US consumers spend 23% of their disposable income online, slightly higher than the 22% average across 15 countries studied by WorldPay [download page] in an April 2012 report. Online consumers in India were found to spend the greatest share of their disposable income online, at 33%, followed by those in China (31%), Brazil (27%), and the UK (25%). Within the US, 8% of respondents – who were required to have shopped online within the past 6 months – said that they already spend more than 50% of their disposable income online – compared to 11% in the UK (the highest proportion among the countries), and the total sample average of 7%. Read the rest at Marketing Charts.