Black consumers became smartphone users early and in large numbers. But they no longer constitute an oversized portion of the smartphone population, as the penetration rate among white consumers has accelerated.
Black consumers’ smartphone penetration rate this year will be slightly lower than that of whites and the US population in general, eMarketer estimates, and the gap is expected to widen in the next several years. The same pattern applies to mobile internet usage, with penetration among blacks slipping below that of whites and the total US population, after having been slightly above both at the beginning of the decade. Read the rest at eMarketer.