Smart Phone Owners & Hotels [CHART]

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The comScore data shows that among hotel-related mobile activities, looking up hotel addresses and directions was the most common, performed by 29% of the smartphone audience. 23% looked up or researched attractions and things to do at their destination or near their hotel, closely followed by the proportion who looked up or researched places to eat at their destination or their hotel, or read a hotel review (each at 22%). Roughly 1 in 5 used their device to compare hotel prices and availability, while 18% booked a hotel room. Read the rest at Marketing Charts.