Global mobile media revenues are projected to reach almost $150 billion this year, representing a 17% rise from $128 billion in 2011, says Strategy Analytics in an April 2012 report. Advertising revenue will grow faster than consumer spend (85.4% vs. 13.4%), meaning that advertiser spend will account for more than 7.7% of global mobile media revenues, up from 4.9% in 2011. Consumer spend will make up the lion’s share of the roughly $22 billion in increased revenues, though, growing $16.4 billion from $121.8 to $138.2 billion, while advertiser spend will almost double from $6.3 billion to $11.6 billion. Read the rest at Marketing Charts.
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