Preferred Coupons/Promotions Channels [CHART]

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The poll found that 27% of respondents preferred receiving digital coupons and deals as opposed to getting them offline, compared with 33% who still preferred print versions. Of those that favored digital, eight in 10 said the convenience of digital deals made them preferable, especially their direct delivery to email inboxes. Seven in 10 liked the ease of management that digital deals offered, saying they facilitated comparison shopping and were easy to share. Read the rest at eMarketer.

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