Most Valued e-Commerce Features [CHART]


Almost all online merchants see the value of keyword search as an website feature, finds the e-tailing group [pdf] in April 2012 survey results. Asking e-commerce executives to rate 50 features on a 5-point scale (with 5 being very valuable, and 1 being not at all valuable), the company found that keyword search was indicated by 98% to be a valuable, somewhat valuable, or neutral (top 3) feature, making it slightly more popular than sales/specials (95%), email as a merchandising vehicle (94%), seasonal promotions (94%), and what’s new (93%). Other features getting a top-3 ranking among at least 90% of respondents included cross-sells (92%) and product ratings and reviews (91%). Read the rest at Marketing Charts.