Japanese Ad Spending [CHART]

In a year when Japan suffered a catastrophic earthquake, tsunami and nuclear crisis, total ad spending dropped by 2.3%, according to a February 2012 report from Dentsu, the largest ad agency in the country. The decrease was slightly worse than the one in 2010, but much better than the precipitous drop of 2009, which saw spending fall 11.5%. Read the rest at eMarketing.

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